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Umbraco
It needed to prioritise user experience and accessibility, whilst providing the technical information that users were searching for, and have a strong e-commerce focus.
“Using Umbraco, Dapth leveraged an e-commerce approach to streamline enquiries, boost Kingvac’s organic reach, & offer a seamless user experience (UX).”
Dapth were engaged to transform Kingvac’s website, with their key project goals including the following:
- Strong e-commerce functionality, highlighting features of products and easy-to-find technical specifications.
- High quality imagery and downloadable content showcasing Kingvac’s expertise and product durability
- Strong accessibility, with a seamless user experience (UX)
Key features
One of the website’s key features is the option to download a catalogue directly from the website, creating a seamless experience for users. As part of its strong e-commerce functionality, website users can download a Kingvac parts catalogue directly from the website, complete with clickable section functionality and high quality photography. The website also makes it easy for users to find out more about each product, with easy to find technical specifications. The parts database is managed within the website, and enquiries are linked to Quotient to streamline and automate the quoting process. The result is a highly seamless digital experience that puts users first, with quick access to information and specifications.
For spare parts, there is also a search function, allowing users to easily access the parts they need to find on the website, which can also be easily filtered by category. Content pages and/or description pages aim to focus on the superior features that Kingvac offers - such as: their nationwide service, built-to-last products, superior aftersales support, remote diagnostics and over thirty years of both experience and refinement.
Throughout the new website, Kingvac’s expertise and commitment to quality is strongly highlighted. High quality photographs and videos are also embedded throughout the website to showcase products. Safety features are clearly displayed in this imagery. Values such as strong after-sales support are also highlighted. Our developers included all the features you’d expect in a website to support Kingvac’s goals.
Key achievements
A modernised logo
Improved and redesigned website with seamless UX
Easy to use, fillable form with reCAPTCHA
High resolution technical specification imagery
Collapsible accordion text, with FAQs on key points
High accessibility
From an easy-to-use enquiry system to a seamless user experience, Dapth delivered a high-performance website that showcases Kingvac's expertise and boosts organic reach.
1. Our digital team leads and implements your project from beginning to end - no outsourcing anything.
2. We proactively teach you how to manage your website yourself, removing the reliance on us or any web developer.
3. When you are ready to evolve your website to execute your strategies, the same team are ready to partner with you.
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